Danielle Folsom

In April, I got an email from Google. It was a performance report for The Productive's business profile. A tidy little summary of how the previous month went. Zero calls. Zero chat clicks. Zero website visits from profile. I stared at it longer than I should have. I had just wrapped up a billboard campaign. I was going to networking events. I was showing up, following up, putting myself and this business out into the world in ways that felt significant. And Google, in its infinite wisdom, had...

In March, I broke my foot. Slipped in a puddle. Just... a puddle. Landed wrong, and that was that. No dramatic backstory. No good explanation. Just a completely avoidable moment on an otherwise unremarkable piece of ground. My foot was throbbing but my ego was even more bruised. To add a little more fun to the mix, I had a cruise already booked for the following week. So I went. Boot, crutches, and eventually a scooter that turned out to be more of a conversation starter than I expected. Who...

February gave me two moments that, at first glance, could have easily been labeled as rejection. They weren’t dramatic. There were no hard “nos.” Just silence. The first was with a senior-level executive I had been hoping to connect with. I sent an email. No response. I followed up. Still nothing. It would have been easy to assume the answer was no and move on. Instead, I tried a different route. I reached out in a different way. They replied. We connected. Now we’re discussing potential next...